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Our Story

FASHION DIVA OF PUNJAB

Sonu Gandhi is a well-known celebrity fashion designer from Punjab. Having introduced fashion dressing in the region via her designs and fashion events, Sonu Gandhi has built a family of loyal customers across the globe. With titles like *Fashion Diva of Punjab* and *Woman Achiever of Punjab* under her belt, Sonu Gandhi has been a success story for many women out there aspiring to build an empire.

She has been the host designer for the Punjab Fashion Week for 6 consecutive years. She is also regularly invited to be a judge on beauty contests and fashion shows hosted by various organizations, colleges and newspapers. She has also been on the panel of speakers on the Emerging Business Trends hosted by Zee Business.

She helped prepare the 2016 Miss Punjab pageant contestants ahead of the show. She shared valuable tips on grooming, body language, communication skills, power of personal appearance, fine dining and tips on how to dress according to their body shape so as to portray a winning image.

She has provided practical training to students from top fashion institutes like NIFT and Pear Academy to become a successful fashion designer.

Sonu is also credited with taking the local fashion onto the ramp, not only in India, but on international ramps. At the national level, she has shared the stage with renowned designers like Ritu Kumar, Satya Paul, Mona Pali at the Chandigarh Fashion Week and Punjab International Fashion Week.

What makes Sonu Gandhi's creations unique are the unusual fabrics used by her and the harmonious marriage between the Indian and Western styles and designs that people have grown to admire and love.

Her showstoppers include Bollywood celebrities like Zeenat Aman, Mahie Gill, Simran Kaur Mundi, Maushmi Udeshi, Mehr Bhasin, Meera Chopra and Punjabi actress Neeru Bajwa. She has her flagship boutique store in Ludhiana, Punjab.

Being in business for over 3 decades and keeping up with the fashion industry trends, the brand has recently launched - AoUM by Sonu Gandhi which focuses primarily on Luxe Pret.

The name AoUM (also pronounced Om) is derived from two words – AUM(Sanskrit word; A- creation U- Manifestation M-Destruction. Union of mind body and spirit) and OUM (Arabic; high respect and admiration). At AOUM, we bring to you designs which are created, manifested to make you feel admired and looked upon. We believe in offering good quality designer products to our esteemed customers and enhance their wardrobes by not just a garment, but an experience they would relish over a lifetime.